Articles & guides

Practical notes on SEO, paid media, email and analytics. New posts every other Thursday.

SEO
Oct 2, 2026 · 6 min read

How AI search changes keyword research in 2026

AI answers now sit above the blue links. Here is how we pick topics that still bring clicks, and the ones that bring buyers.

Jonas Weber
Paid social
Sep 24, 2026 · 8 min read

The 5-second rule: hooks that cut our CPA in half

We tested 214 video openings across six brands. Three patterns won again and again.

Lucas Moreau
Email
Sep 11, 2026 · 5 min read

Seven email flows every online store should run

From the welcome series to the win-back: the flows that make up a third of revenue for our best clients.

Nina Park
Analytics
Aug 29, 2026 · 7 min read

GA4 events you should set up on day one

The eleven events we add to every new account, with the exact naming we use.

Theo Lindqvist
Social
Aug 18, 2026 · 6 min read

Creator briefs that don't sound like ads

Give creators a problem, not a script. Our one-page brief template inside.

Clara Nunes
Strategy
Aug 5, 2026 · 9 min read

Brand vs performance: how to split your budget

The 60/40 rule is a myth. A simple way to find the split that fits your stage.

Emma Varga
CRO
Jul 22, 2026 · 7 min read

Landing page tests that moved revenue

Twelve A/B tests, five winners and the surprising one that lost us money.

Theo Lindqvist
SEO
Jul 9, 2026 · 5 min read

Local SEO checklist for multi-location brands

Listings, reviews and location pages: everything we check before month one ends.

Jonas Weber
Creative
Jun 27, 2026 · 10 min read

What we learned from 1,200 ad creatives

Faces beat products, captions beat voiceovers, and other lessons from a year of testing.

Aisha Bello
FAQ

Questions, answered.

Emma Varga

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Book 20 minutes with Emma, our head of strategy. No pitch, just honest advice.

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Paid campaigns usually show clear signals within 2–4 weeks. SEO builds slower: most clients see meaningful organic growth after 3–6 months, and it keeps compounding.

No. All plans are month to month with 30 days notice. We would rather keep you with results than with paperwork.

You do, always. We work inside your accounts, so every campaign, audience and report stays with you if we part ways.

Mostly e-commerce, SaaS, health and beauty, and local service businesses. If you sell online and want to grow, we are probably a fit.

A live dashboard, a short written report every Monday and a monthly strategy call. Growth and Scale plans also get a shared Slack channel.
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